In a world saturated with content, a great writer can help elevate your brand above the noise. Finding the right writer might feel like finding a needle in the haystack. While you search, here are some green flags to look out for.

Find someone who listens before they write.

A great writer needs to understand how you want to communicate with your audience. They’ll want to be authentic, and serve the vision for the brand as well as possible in their content. They’ll take the brand’s tone of voice, the goals it wants to accomplish, and the intended audience into account to make each piece of content as resonant as possible. They need to see why the brand speaks the way it does, and why its consumers connect to it. 

They’ll be an information sponge, good at listening and soaking up all the tidbits that can help craft the story. They’ll have a talent for sifting through details to bring out the most important and impactful pieces of information. And if they need more, they’ll be resourceful enough to do quality research of any kind- online articles, printed references, and if necessary, even interviewing experts to get what they need. 

The best fit will be asking you fist-fulls of questions to gain as much insight as possible into your brand. They want to understand as much as they can about the brand’s point-of-view, because that’s how they find the perspective to tell your story best. 

Find someone who can teach

A great writer knows how to give your audience what they’re looking for- and what they don’t know they need. They create content that builds on the value your brand creates by tuning in to the audience’s needs and wants. They, in a way, are like a good teacher, serving information about the brand in an easy-to-digest, interesting way. They’re passionate about crafting stories that resonate with consumers. They may already be a fan of your brand!

They’re also aware of the social and industry trends that influence your audience’s needs. They may be following social media pages, news outlets, and anything else at the heart of the domain. They know how to use that to communicate more authentically. They can think like brands and their consumers at the same time, to emphasize the things that need to be heard the most. 

Find a good teammate

Despite all the benefits, the complicated thing about hiring a copywriter is this; your brand’s message is going to be told through the lens of somebody on the outside. They’ll have their own perception of what the brand is, and how to tell people about it, as everybody does. A great  writer is aware of their own writing style and their own perception, and is able to use that to complement the vision of the expert (you). 

In the content-creating process, a great writer can use their perception to craft the most impactful content they can for your brand. They’ll be able to clearly express their thoughts and ideas, and work as a team to create the best content possible. They’ll be willing to rework ideas they love if they don’t achieve the brand’s goal. And they’ll know when and how to respectfully push for an idea they know will work. 

Find someone who gets it done

Lastly, a great writer is a professional. They have the experience to be confident in their work because they know that they consistently create quality, original content. They have a sense for aesthetics, and can use tools like spacing, italics, and bullet points to make their content more tasteful. They know how to prioritize and shape the most impactful ideas so the content can shine at its brightest.

They’re also a jack of all trades, and can fit your needs as a business owner. Whether it is short or long form, crafting punchy lead magnets or writing informative, SEO-driven blog posts, they can deliver whatever you need, grade A and on-time. They don’t just have the tools to tell your brand’s story well, they also have the know-how to make it sell itself.

A great writer makes your brand sound like a living, breathing person. Are you ready to bring your brand to life? Don’t wait, let’s talk!