Should I Hire a Ghost Writer for My Blog?
Many people are familiar with the idea of a ghostwriter, or someone who is hired to write a work that is officially credited to another person as the author. However, with the rise of digital content marketing, it’s become far more common to see ghost bloggers — writers who create blog content under the name of a brand or business owner.
Hiring a ghost blogger can be an easy way for freelancers, small businesses, and large brands alike to create more content under their own brand name. Ghost bloggers let you get the benefits of content marketing without having to spend your own time making content.
Why hire a ghost blogger
The biggest benefit of hiring a ghost blogger is that it saves you time. To get the algorithm to pay attention to you on social media, you need to post frequently and consistently. Getting traffic to your website through your blog is the same — the more frequently you post content, the more keywords you will be able to rank for and the better your site will perform in search results.
Especially if you’re a freelancer, it can feel nearly impossible to keep up with the content creation demands on top of everything else you’re doing for your business. A ghost blogger can step in so you can enjoy the benefits of content marketing while focusing your energy on your business.
Another reason you may decide to hire a ghost blogger is if you don’t like writing or don’t feel confident in your writing ability. Whether you’re an incredible photographer, designer, or wedding planner, you should be able to spend your time focusing on your talents and the things you love doing — not dreading getting a blog up on your website.
Ghost bloggers will also have marketing and SEO experience, so if those fields feel intimidating or confusing to you, hiring a professional can be a great option for you to grow your business without having to worry about every detail.
What to look for when hiring a ghostwriter for your blog
If you’re ready to hire a professional writer for your blog, you’ll want to make sure you hire someone who can:
Adapt to your voice — you want your blog to sound like you. If a writer isn’t able to match your brand voice and tone, then you’ll want to find someone who can.
Understand your industry — Even if a writer isn’t a member of your industry, they should be willing to do research to sound like they are. Ghost bloggers should be writing their content from a place of authority, so they can build credibility and thought leadership in your niche.
Be consistent with communication — Especially at the beginning of your work together, you’ll need to communicate often with your writer to give feedback on their drafts. You don’t want to be left waiting for a response!
Ready to get all the benefits of content marketing without having to spend hours creating content? Here at Cre8tives, we write blog content that fits seamlessly into your brand. Your customers are waiting to hear from you — send us a message to get started!
