GHOSTWRITING

Randalyn worked with a Saas tech company based in Atlanta last year for 6 months. We focused on content marketing, strategy, and execution. 👀 ⬇️

Here’s how we did it:

We got to work learning brand voice and tone and began to set up a publishing schedule. We focused on regularly producing high-quality content to engage an audience and share knowledge.
We started gaining traction and built a fun, approachable, educational blog. What was most exciting was the feedback we were getting from readers! People LOVED reading our content, and they shared it. 💪
This was a relatively short project in scope but created something that is still regularly engaged with and shared around.

At the end of this project, we sat down to discuss the overall impact.

Content marketing and organic content drove 30% of new leads into the pipeline and was anticipated to drive 27% of upcoming revenue.