A Spring Update by Randalyn
This blog is a business update from Randalyn and a reminder that good people still exist in the world. ❤️
Basic SEO Tips for Blog Content
If you’re looking to create an SEO-focused blog but you don’t know where to start, here are some things you should know.
Red Flags to Watch Out for When Hiring a Writer
Looking for a good copywriter? In this post, Casey points out some things to avoid in your search.
Green Flags to Look for When Hiring a Writer
Searching for the right writer for your brand can be tricky. In this article, Casey gives some helpful tips to steer you in the right direction.
How to Write a Blog (Without Writing a Word)
Writing a blog has so many benefits for your business, but it can be challenging to start one if you’re pressed for time (or motivation!). In this article, Maddie explains why blogging is so effective, and how to start one you don’t have to write yourself.
Should I Hire a Ghost Writer for My Blog?
In this post, Maddie covers what ghost blogging is and how it can benefit your brand, save you time, and let you focus on your business.
Multichannel Attribution: Understanding it is Key to Measuring the Success of Your Content Marketing
Measuring the success of your content marketing can be challenging, as customers usually interact with multiple brand touchpoints before making a purchase. Multichannel attribution is key to understanding which content has the best ROI.
Balancing the Personable and the Professional in Your Brand Voice
What is brand voice, and why does it matter? This article covers how to establish a brand voice that connects with your audience and aligns with your brand’s personality.
Is Content Marketing Oversaturated?
Content marketing is growing in popularity, but does that mean it’s oversaturated? In this article, Maddie covers why content marketing is still a great investment for your business, along with strategies you can use to stand out in the competitive landscape.
What to Do if Your Content Efforts Aren’t Working
Content marketing is an investment, so you want to ensure it's bringing you closer to achieving your goals. In this post, Maddie breaks down how to determine if your content marketing efforts are successful, and what to do to move the needle on the metrics that matter to you!
Why It Matters to Publish Consistent Content
In this post, Maddie dives into the single most important thing to remember about content marketing: keep it consistent.
How to Create a Content Management Workflow
Creating a content management workflow is key to producing content consistently and reliably. Maddie covers why your business needs one, and how you can create one that works for you!
What is Direct Response Copywriting? + Examples!
What is direct response copywriting, and how can it help your marketing strategy? In this post, Maddie explains how this type of copywriting works and how it can help your business, as well as shares examples of the good and the bad.
How to Find Your Brand Voice
So you know you need a brand voice, but you have no idea where to start? Maddie gives you a few ideas to help you find and polish your brand's voice for clarity, personality, and a unique edge. Read more here.
Why Invest in Content Marketing?
Randi explains why content marketing is worth the investment and the long-term impacts it can have on your brand. Ready to learn about the tailwind effects of great content? Click here!
How to Know if Your Copywriting Efforts are Successful
In this post, Maddie shares the details on some of the tangible and intangible impacts you'll experience with good copywriting! Unsure if your copy is serving you well? Find out now!
How Copywriting Has Changed in The Digital Age
Unsure why copywriting is still important? This post helps highlight the value copywriting has in a digital world.
How To Know It’s Time To Hire a Copywriter
Maddie digs into what copy is and a few reasons you should consider working with a copywriter—wondering if the time is right to outsource? Click here!
The Difference a Copywriter Makes in Your Branding
In this post, Maddie explains the impact or difference a copywriter makes in your branding. If you're thinking about investing in copy, this is the post for you!
What It Looks Like To Work With a Copywriter
When you're looking for a copywriting addition for your team, it's important to understand just how they will partner with you to achieve your content goals. If their process doesn't mesh with how you and your existing team work, you may want to reconsider a partnership with them.