Writing a blog for your company's website is a simple marketing tool that can yield big benefits for your business, from increasing traffic to improving your relationship with your customers. Plus, with so many options for services that can help write a blog for you, you don’t even have to write the blog yourself in order to reap the benefits. In this article, we’ll cover the main reasons why a blog is a great investment for your business, the obstacles that might prevent you from starting one, and how to launch your blog.

Why start a blog

A blog is a great way to drive more traffic to your website. When you bring in more traffic, you’ll also bring in more potential customers. This strategy of getting customers to come to you is known as inbound marketing. As opposed to outbound marketing (like ads), where you are pushing content to your audience that they didn’t seek out themselves, inbound marketing is valuable content your customers find by searching for it. In other words, a blog brings your customers value tailored to their needs.

Not only does a blog bring you more potential customers, but it also allows you to build a relationship with those customers. The more they get value from your blog, the more they will learn to associate your brand with value. A blog can also be a way to demonstrate your brand’s thought leadership and knowledge of your industry. 

Common obstacles to starting a blog

One of the biggest obstacles to starting a blog is a lack of time. Most people want to create more content for their brand, but they’re also already stretched thin with the day-to-day tasks of running their business. Content creation and marketing yourself is usually the task that falls to the bottom of the list — but it’s one of the most important tasks to do consistently. 

Another obstacle to starting a blog is a lack of writing skills (or just a lack of desire to write). If you’re dreading having to write content for your website, you’re probably not going to be very motivated to stick to your content schedule. 

Or you might love writing and have tons of spare time, but you quickly run out of ideas for what to write about. Or you’re not sure whether your efforts are really working — if your marketing analytics dashboard intimidates you to the point that you regularly avoid it, how will you know if you’re making the most of your time?

Why focus on a blog instead of social media or other content channels?

You may be wondering if it’s worth investing in writing a blog if you’re also trying to create content for social media. How should you prioritize your content marketing efforts? The reason it’s a good idea to prioritize creating blog content over other types of social media content is that blog content can be easily repurposed to create more content. 

For example, one blog post can be separated into a few LinkedIn or Facebook posts, a few tweets, and graphics or captions for Instagram posts. You can even record a voiceover of the blog and turn it into a podcast or video. 

Your investment in content is best used when you can turn one piece of content into several pieces of content for all the channels you use. The best way to do this is to create blog content, which can be easily repurposed. 

How professional blog writing services can help

You can hire a freelancer, a full-time copywriter, an SEO agency, or another blog writing service, depending on your budget and the amount of content you want to create for your blog. Whichever option you choose, make sure that the service you hire is willing to create content in the voice and tone of your brand and that it demonstrates authority in your field.

Keeping up with a blog can take a lot of time and effort, as well as marketing savvy. If this sounds overwhelming, a professional blogging service can help. Companies like Cre8tives handle both the writing and the strategy for you, covering all the steps from ideation to creation — so you just enjoy the increased traffic to your website and the thought leadership created for your brand.

If you’re interested in getting started, send us a message here!